OpenAI launches beta “Businesses in ChatGPT” with verified AI Business Agents
OpenAI’s new beta lets US e‑commerce and online service firms create AI agents that answer customer queries inside ChatGPT.
OpenAI announced a beta feature called “Businesses in ChatGPT” that places company profiles directly inside the conversational AI.
Eligible US e‑commerce and online service providers can register through a Business Hub, add product feeds with prices and availability, and create “Business Agents” that answer customer questions and help with product comparisons.
The agents appear in ChatGPT responses when a business is mentioned, and chats with them are labeled separately from the main conversation.
Companies can claim and verify their organization in the Business Hub, view insights such as mentions and discovery topics, and, for Shopify merchants, link their store directly.
OpenAI says user conversations are not shared with businesses, and the feature is being rolled out in beta with plans to expand to more markets and industries.
Cosa significa per te
For consumers, the agents aim to make product information and comparisons easier within ChatGPT. For businesses, the tool offers a new channel to reach customers, track engagement, and showcase up‑to‑date offerings without sharing user chats.
Fonti
- OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions, The Decoder, 10 Nov 2026
- ChatGPT is getting verified AI ‘Business Agents’, The Verge, 10 Nov 2026
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