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OpenAI launches Businesses in ChatGPT to manage and promote company data

OpenAI adds a Business feature to ChatGPT, letting users edit business info, view visibility insights, and drive actions directly in the chat interface.

OpenAI announced a new Businesses in ChatGPT capability on November 10, 2026.

The feature lets owners add and edit their business information within the ChatGPT environment.

Users can see how their business appears in search results and receive insights on visibility.

It also provides tools to convert interest into actions, such as contacting the business or making purchases.

The rollout is part of OpenAI's broader effort to integrate commercial utilities into its conversational platform.

What it means for you

For AI users, the addition offers a streamlined way to manage brand presence without leaving ChatGPT. For those seeking free or local models, it highlights OpenAI's focus on built‑in services rather than self‑hosted alternatives.

Sources

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