Privacy and cookies

Short version: we count visits with Google Analytics only if you say yes. We do not show ads, we do not sell data, and we never see what you type into the comparison page.

Who is responsible

FreeLLMArena (freellmarena.com). Contact: [email protected].

Google Analytics (only with your consent)

If you click “Accept”, Google Analytics 4 sets cookies (names starting with _ga, kept up to 2 years) to count visits and see which pages are used. Google Ireland Ltd processes this data; it may be transferred to the United States under the EU–US Data Privacy Framework. Legal basis: your consent (GDPR art. 6.1.a). If you click “Reject” or do nothing, Analytics sets no cookies. You can change your choice at any time with “Cookie settings” at the bottom of every page; rejecting also deletes the Analytics cookies already set.

Hosting

The site is served by Cloudflare. Like any web server, it processes your IP address to deliver pages and stop attacks. This is needed to run the site (legitimate interest, art. 6.1.f) and uses no tracking cookies.

Try & compare

If you connect an OpenRouter account, your prompts go from your browser directly to OpenRouter, under OpenRouter’s own privacy policy and your account. They never pass through our servers. Your OpenRouter key and your votes are stored only in your browser (local storage) and you can delete them by disconnecting or clearing site data.

Stored in your browser

We keep a few settings in your browser’s local storage: your cookie choice, your catalogue filters and, if you use them, your OpenRouter key and votes. They never leave your device.

Your rights

You can ask for access, correction or deletion of your data, object to processing, and complain to your data protection authority (in Italy: Garante per la protezione dei dati personali, garanteprivacy.it). For Google Analytics data, you can also use Google’s own tools.

Last updated 19 Oct 2026.